While at Blue Egg, I managed the design execution of this online magazine dedicated to sustainable (green) living. This site was driven by a content management system (Interwoven TeamSite). I collaborated continuously with the Editor-in-Chief, Product Manager, and Director of Product Development to ensure on-time delivery of this site under extraordinarily tight deadlines (concept-deployment = […]
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Along with Product Manager, led the product strategy for the re-launch of Blue Egg’s anchor site, Green Building Blocks. As part of this relaunch, was directly responsible for: identifying innovation opportunities through competitive analysis, primary user research, and market research facilitating, synthesizing, and analyzing results of primary user research defining the key users (personas) articulating […]
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BlueEgg
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