Along with Product Manager, led the product strategy for the re-launch of Blue Egg’s anchor site, Green Building Blocks. As part of this relaunch, was directly responsible for:
- identifying innovation opportunities through competitive analysis, primary user research, and market research
- facilitating, synthesizing, and analyzing results of primary user research
- defining the key users (personas)
- articulating major use cases
- designing all information architecture
- defining editorial requirements
- defining visual design requirements
- directing visual design team
- collaborating on marketing requirements
- creating functional requirements
- creating interface requirements for the content management system
- directing front-end development team to uphold visual design styles
- ensuring all QA for front-end design and functionality
- ensuring all QA for CMS templates.
(now offline)
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Artifacts (.pdf downloads)
Screenshots of the Listing Wizard, an application for green builders to create online profiles (built in FLEX) >
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