Blue Egg (4/2006 – 11/2007)

Manager, User Experience, and Founding Team Member

Third employee of this internet startup focused on mainstreaming consumer demand for sustainable (green) products, services, and information.

We built two products: and (Both products now offline).

Along with the Product Manager and Director of Product Development, held significant responsibility for shaping the processes and culture of a quickly growing product delivery team. Reported directly to CTO.

  • Key influencer in ground-up creation and execution of product development process that included user-centered design principles.
  • As the sole full-time design professional sitting in the middle of the technology team, ensured that design decisions were protected throughout the development cycle.
  • Communicated constantly – often on an hourly basis – with CTO, Product Manager, and/or Director of Product Development, to anticipate problems and come up with solutions.
  • Hired and managed visual design teams.
  • Interviewed candidates and influenced hiring decisions for a team that grew from 5 to 30 within 12 months.
  • Set example for new hires around work ethic, attitude, and quality deliverables.
  • Educated new hires on the product development process.
  • Acted as liaison with marketing and editorial teams.

Products designed and deployed at Blue Egg