Posts tagged as:

Razorfish

TIAA-CREF

My team at Razorfish was engaged to help TIAA-CREF develop and implement an online strategy that would preserve and grow their existing customer base. At the time of this engagement, TIAA-CREF had an 80+ year history of serving those employed by not-for-profit organizations. For most of that history, they had essentially no competition for their […]

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BellSouth

BellSouth knew that high numbers of people were abandoning their website in the midst of ordering or modifying their telephone service. They faced a tedious, confusing, and restrictive process at www.bellsouth.com. The goal of this project, undertaken by my team at Razorfish, was to evaluate the problems and then completely overhaul the ordering experience to […]

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Curacao Tourist Board

The Caribbean island of Curacao is not a well-known North American tourist destination. It’s far away, hard to pronounce, and relatively obscure by comparison with better known islands. Curacao’s tourist board, the CTB, hired my team at Razorfish to develop a web site strategy that would help sell Curacao’s unique characteristics as an authentic, European-flavored […]

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