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	<title>Julie Casanave &#187; 05. Development</title>
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	<link>http://juliecasanave.com</link>
	<description>User Experience Designer &#38; Design Manager</description>
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		<title>BlueEgg.com</title>
		<link>http://juliecasanave.com/blueegg-com/</link>
		<comments>http://juliecasanave.com/blueegg-com/#comments</comments>
		<pubDate>Sun, 10 May 2009 20:01:24 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[01. Design Management]]></category>
		<category><![CDATA[04. Detailed Design]]></category>
		<category><![CDATA[05. Development]]></category>
		<category><![CDATA[06. Deployment]]></category>
		<category><![CDATA[BlueEgg]]></category>

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		<description><![CDATA[While at Blue Egg, I managed the design execution of this online magazine dedicated to sustainable (green) living. This site was driven by a content management system (Interwoven TeamSite). I collaborated continuously with the Editor-in-Chief, Product Manager, and Director of Product Development to ensure on-time delivery of this site under extraordinarily tight deadlines (concept-deployment = [&#8230;]]]></description>
				<content:encoded><![CDATA[<p></p><p>While at <a href="http://juliecasanave.com/blue-egg/">Blue Egg</a>, I managed the design execution of this online magazine dedicated to sustainable (green) living. This site was driven by a content management system (Interwoven TeamSite). I collaborated continuously with the Editor-in-Chief, Product Manager, and Director of Product Development to ensure on-time delivery of this site under extraordinarily tight deadlines (concept-deployment = 5.5 months).</p>
<ul>
<li>Responsible for defining a page and site structure that could be developed and deployed via Interwoven TeamSite within 2 months</li>
<li>Acted as liaison between designers and developers to ensure that proposed visual design could be successfully executed with existing technology infrastructure.</li>
<li>Educated editorial staff on structuring content for consumption by CMS.</li>
<li>Mediated issues between development and editorial teams to identify solutions.</li>
<li>Ensured all QA for front-end design and functionality</li>
</ul>
<p>(now offline)</p>
<p style="text-align: left;"><span style="color: #999999;">*********************************************************</span></p>
<p style="text-align: left;"><span style="color: #999999;"><span style="color: #000000;"><strong>Artifacts</strong></span></span></p>
<p><a href="http://www.juliecasanave.com/Design/Assets/sample_docs/Blue_Egg_Schematics.pdf" target="_blank">Wireframes for visual design and front-end technology (.pdf)</a> &gt;</p>
<p><a href="http://www.juliecasanave.com/Design/Assets/sample_docs/Blue_Egg_CMS_Schematics.xls" target="_blank">Wireframes for CMS templates (.xls)</a> &gt;</p>
<p><a href="http://www.juliecasanave.com/Design/Assets/sample_docs/Blue_Egg_Screenshots.pdf" target="_blank">Screenshots of final site design (.pdf)</a> &gt;</p>
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		<title>GreenBuildingBlocks.com</title>
		<link>http://juliecasanave.com/greenbuildingblocks-com/</link>
		<comments>http://juliecasanave.com/greenbuildingblocks-com/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 02:41:52 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[01. Design Management]]></category>
		<category><![CDATA[02. Discovery]]></category>
		<category><![CDATA[03. Definition]]></category>
		<category><![CDATA[04. Detailed Design]]></category>
		<category><![CDATA[05. Development]]></category>
		<category><![CDATA[06. Deployment]]></category>
		<category><![CDATA[BlueEgg]]></category>

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		<description><![CDATA[Along with Product Manager, led the product strategy for the re-launch of Blue Egg&#8217;s anchor site, Green Building Blocks. As part of this relaunch, was directly responsible for: identifying innovation opportunities through competitive analysis, primary user research, and market research facilitating, synthesizing, and analyzing results of primary user research defining the key users (personas) articulating [&#8230;]]]></description>
				<content:encoded><![CDATA[<p></p><p>Along with Product Manager, led the product strategy for the re-launch of <a href="http://juliecasanave.com/blue-egg/">Blue Egg&#8217;s</a> anchor site, Green Building Blocks. As part of this relaunch, was directly responsible for:</p>
<ul>
<li>identifying innovation opportunities through competitive analysis, primary user research, and market research</li>
<li>facilitating, synthesizing, and analyzing results of primary user research</li>
<li>defining the key users (personas)</li>
<li>articulating major use cases</li>
<li>designing all information architecture</li>
<li>defining editorial requirements</li>
<li>defining visual design requirements</li>
<li>directing visual design team</li>
<li>collaborating on marketing requirements</li>
<li>creating functional requirements</li>
<li>creating interface requirements for the content management system</li>
<li>directing front-end development team to uphold visual design styles</li>
<li>ensuring all QA for front-end design and functionality</li>
<li>ensuring all QA for CMS templates.</li>
</ul>
<p>(now offline)</p>
<p style="text-align: left;"><span style="color: #999999;">*********************************************************<br />
</span></p>
<p><span style="color: #999999;"><span style="color: #000000;"><strong>Artifacts </strong><span style="color: #888888;">(.pdf downloads)</span><strong><br />
</strong></span></span></p>
<p><a href="http://juliecasanave.com/wordpress/wp-content/uploads/2010/01/GBB_home_large.png" target="_blank">Screenshot of home page</a> &gt;</p>
<p><a href="http://www.juliecasanave.com/Design/Assets/sample_docs/GBB_UserResearchAnalysis.pdf" target="_blank">User research summary</a> &gt;</p>
<p><a href="http://www.juliecasanave.com/Design/Assets/sample_docs/GBB_Functional_Specification.pdf" target="_blank">Functional specification</a> &gt;</p>
<p><a href="http://www.juliecasanave.com/Design/Assets/sample_docs/GBB_Wizard_Screenshots.pdf" target="_blank">Screenshots of the Listing Wizard, an application for green builders to create online profiles</a> (built in FLEX) &gt;</p>
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